Lee Authentics is a high-end line of denim inspired by Lee’s history. These are different t-shirt graphics that were created as
promotions product. I utilized their archive to create illustrations that reflected Lee’s past but have a modern appeal.
I collaborated with the merchandising designer to design a trade show booth for Magic that would reflect Lee’s past. We created
a loft-like space with brick and rusted panels that would make the denim pop. We also wanted to reflect the long history of the
Lee Company as being a mercantile business. This allowed the product team to engage the audience. We recreated all the archive
pieces by tea staining paper with the old logos and finding old crates to apply the logos too. This was the first time Lee had done
this and it was a great way to reintroduce the brand to the market.
This brochure was created for Urban Outfitters. They needed a tool to explain Lee’s new product line and their history. The book
contains shots of product, a diagram of the features and is hand stitched. The piece went over so well that now it is being used as
a PR tool for magazine editors and for Lee’s new e-commerce site to inform the consumer about the product.
