Through Fashion Labeling and Packaging, I work with Vendors and Product Designers on techniques that will elevate their
product. In order to be keep up with trends in the market place I’ve hosted Trend Presentations for each season to show what
the competitors are doing and how it translates to our business motto. This presentation is for the Mens Fall 2007 military
inspired product line. First, we created a mood board to express fabric, technique and type direction. Then the lower half of
the board reflects ideas for Hangtags and Labeling Systems.
This is the bottom half of the presentation board that reflects concepts for the Military direction. We looked at different
backing options, tea stained treatments and layered printing for that rugged look. We also printed these concepts on canvas
and self fabrics.
For Fall 2007, the Mens team need to revitalize their Denim packaging. We created a presentation that’s inspired by vintage railroad
tickets and old cigar boxes. The worn quality of the inspiration reflected the emotion behind the product.
This design immediately resonated with the design teams. It evokes the emotion of the product without being quiche and still reads
Old Navy. The right concept will be displayed this Fall on all Core Men’s Denim. This whole design has influenced other elements
of Mens packaging and signage throughout the store.
