At Bare Escentuals, a mineral based make up company in San Francisco, I’ve had the opportunity to work on many levels
of photography to capture the imagination of the kit concept. From beauty shots to imagining make up as sweet chocolates
there is no limit to our creative imagination.
The Get Started Eyes, Cheeks, Lips package allows women to apply makeup base on their individual skin tone.
Women fell in love with this product, we launched in February and were completely sold out by May.
This is a fun on-the-go lip palette package. Your able to mix colors to create a look that’s all your own. The box is
formfitting to the palette yet has a sleeve that opens to educate customers on mixing their colors for the perfect look.
Sweet Decadence is a collection of rich eyecolors such as Chocolate Fondue, Red Velvet, Dulce de Leche and Tiramisu.
I captured the names of the eyecolors by taking a photograph that’s sure to tantalizing our customers senses.
Our In Fashion kit is a Nordstrom exclusive, we wanted it to appeal their high fashion cliental. I created this
sophisticated silhouette for the cover and educated the customer about application tips on the back. By showing
the illustration holding the purse I also wanted to communicate the added value of the bag having a second use.
